Rationale

The chosen info graphics theme, homosexuality, is to be used to create awareness and help people understand more about what it actually means to be part of the LGBT community. The user then becomes a school kid or young adult, being educated through facts. This meant the info graphic had to invite the user to interact and hold their attention. I have done this by the colour and over all aesthetic, keeping the style simple and consistent. By keeping the body of it simple it allowed me to use spot colour to draw attention to parts and incite people to go deeper. The info graphic has particularly strong interaction and facts in the marriage equality page where users can use a timeline to show change over time, click on countries for information to show up and even zoom into Europe and the USA to look at those smaller areas. What is also a key element of this info graphic is that it is quite humble, a nice compliment to homosexuality being so political and opinionated, it still allows for the viewer to make up their own mind, but is left knowing more about homosexuality.

If the info graphic was to be taken further a development of interactivity and animation of the facts and imagery would be beneficial. Also getting the scroll through the LGBT sections would complete that section and bring a more complete sense of flow through the info graphic, this could also be bought through to the whole info graphic - having smooth transitions through the whole site. this will take away any crudeness and help the user to keep a sense of where they are.